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Customer Insights Manager JOB DESCRIPTION GUIDE
Customer Insights Manager Salary Guide
Looking to hire top talent or advance your career? Our expertly researched salary guide for 2024 provides valuable insights into FMCG (Fast- Moving Consumer Goods) positions!
Customer Insights Manager Core Duties and Qualifications
The job of a Customer Insights Manager, especially in the FMCG Industry is expected to gather data and information regarding the clients and utilize these in coming up with products, deciding on the promos and marketing strategies as well as business advancement.
The role of customer insights manager include the use of surveys, focus group discussions, and market trends in trying to understand the customer’s behaviors, needs and trends in the market.The Customer Insights Manager works with marketing, product development and sales for proper correlation between the general business strategies and customer’s demands and trends to enhance the existing position on the market.
Desired Profile For A Customer Insights Manager
Roles and Duties
They generate knowledge that informs new product specifications, communication and selling techniques that in turn increase the brand’s appeal and competitiveness. Following are the duties outlined by the top FMCG companies in UAE for the role of customer insight manager:
- Conduct consumer research and manage it by organizing surveys, focus groups, and interviews.
- Analyze consumer databases with a view of establishing patterns in their purchasing activities.
- Offer information and advice that can assist in product development, marketing strategies, and brand positioning.
- Create and administer CS (Customer Segmentation) systems to target different users effectively.
- Join hands with marketing, sales, and product development to bring strategies in line with consumer insights.
- Identify the market trends in order to detect the upcoming areas of growth.
- Deliver current research data and analysis to higher management to brief business decisions.
- Keep connections with external research agencies and vendors.
- Use data analysis tools and methodologies to improve insight accuracy.
- Do competition surveillance to determine probable threats or opportunities in a market.
Qualifications And Certifications
Below are the required qualifications and certifications of the customer insight manager for the job:
- Required bachelor’s degree or equivalent in:
- Business Administration
- Marketing
- Statistics
- Psychology
- Related field
- Master’s degree in:
- Business Administration (MBA)
- Marketing
- Related field
- Professional certifications such as:
- Certified Marketing Professional (CMP)
- Certified Analytic Professional (CAP)
- Google Analytic Certification
- And others are suggested
Skills And Expertise
The following is the list of required skill sets and experience:
- 5-8 years of professional experience in market research, consumer insights, data analysis, or related fields.
- Expertise in MS Office and other CRM software (Salesforce, HubSpot).
- Knowledge of marketing automation platforms.
- Strategic thinking and problem-solving ability.
- Sales and negotiation skills.
- Time management and organizational skills.
- Presentation skills.
- Communication skills.
RFS HR Consultancy, a premier FMCG Recruitment Provider in the UAE, specializes in connecting top consumer goods companies with talented FMCG professionals.
Explore our platform for the latest Fast- Moving Consumer Goods positions at top FMCG firms.
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