Location: Riyadh, KSA
About Us:
RFS HR Consultancy is an executive search and recruitment firm based in the UAE and operating internationally. We are dedicated to providing top-notch recruitment solutions to our clients and helping them streamline their hiring process.
About Our Client:
Our client, a leading provider of IT infrastructure, cybersecurity, and digital transformation solutions in Riyadh, is seeking an experienced Marketing Manager. This role entails driving brand awareness and business growth through strategic marketing plans and campaign oversight.
Key Responsibilities:
- Devise and execute comprehensive marketing strategies to amplify the visibility and recognition of our products and services within the IT, cybersecurity, AI, data analytics, and digital transformation sectors.
- Strategize and implement marketing campaigns across diverse channels, encompassing digital marketing, social media, email marketing, events, and advertising, targeting B2B clients.
- Craft compelling and engaging marketing content tailored to the unique needs and challenges of B2B clients, including website content, blog posts, social media content, whitepapers, case studies, and presentations.
- Lead the management of the company’s online presence and digital marketing endeavours, including website optimization, SEO, SEM, and social media management, with a focus on reaching B2B audiences.
- Conduct thorough market research and analysis within the IT, cybersecurity, AI, data analytics, and digital transformation sectors to discern market trends, customer preferences.
Qualifications:
- Bachelor’s degree in marketing, business administration, communications, or a related field; Master’s degree preferred.
- Minimum of 5 years of progressive experience in marketing within the IT, cybersecurity, AI, data analytics, and digital transformation sectors, with a proven track record of driving successful marketing initiatives targeting B2B clients.
- Proficient understanding of digital marketing channels and techniques, encompassing SEO, SEM, social media, email marketing, and content marketing, with a focus on B2B audiences.
- Exceptional written and verbal communication skills, coupled with the ability to craft compelling marketing content tailored to the unique needs and challenges of B2B clients within the specified domains.
- Analytical acumen with the ability to derive insights from data and metrics to steer marketing decisions and optimise campaign performance targeting B2B clients.
- Innovative thinker with a strategic outlook and a knack for generating novel marketing ideas tailored to the needs of B2B clients within the specified domains. Strong leadership, collaboration, and project management skills.
- Fluency in both English and Arabic is mandatory.
What our client offers:
Competitive salary and a comprehensive benefits package.