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A Category Manager in the context of FMCG is an executive who oversees the development, on a given category of products, of strategies that would yield optimal sales revenues, acceptable margins, and high levels of customer satisfaction.As a category manager you are responsible for creating plans for product range, pricing, promotion, and stock to drive sales at the category level.
Category managers collaborate with suppliers, sales, and marketing teams in order to match the products with the market demand, discover opportunities for growth, and guarantee effective in-store execution.
The following skill sets and experience are the most sought after by employers.
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