Marketing Manager JOB DESCRIPTION GUIDE

Marketing Manager Salary Guide

Looking to hire top talent or advance your career? Our expertly researched salary guide for 2024 provides valuable insights into FMCG (Fast- Moving Consumer Goods) positions!

Marketing Manager Core Duties and Qualifications

Marketing Manager gives direction to brand marketing success. They design and implement communication plans that create an emotional connection with the intended target market, brings new business and ensures an organization’s sustainability.

Marketing Manager oversees the management of a campaign by integrating creativity with strategy while supervising a team of marketers to create meaningful campaigns. Their skills guarantee marketing efforts return the best on investment and take brand to the next level.

Desired Profile For A Marketing Manager

Roles and Duties

In carrying out his below mentioned duties the Marketing Manager also works closely with the sales, product development and customer insights departments to share the company’s marketing strategies with the consumers and business objectives.
  • Create and implement marketing strategies that are brand-driven and achieve sales targets.
  • Manage advertising strategies and activities, promotions, and products introduction on different platforms.
  • Partner up with development and sales teams to align the objectives of the product.
  • Conduct market research to identify customer’s needs, preferences, and latest trends.
  • Use objective data to evaluate existing campaign performance.
  • Manage the online positioning of the brand.
  • Keep in touch with advertising, design, and PR agencies to maintain relations.
  • Create and monitor the marketing budget to secure its cost-effectiveness.
  • Guide a marketing staff in order to promote improvement.
  • Analyze and report marketing findings and suggestions to management.

Qualifications And Certifications

Following are qualifications required for the role of marketing manager:
  • Required bachelor’s degree or equivalent in:
    • Marketing
    • Business administration
    • Communication
    • Related field
  • Master’s degree in Business Administration (MBA), Marketing, or related field.
  • Professional certifications of Certified Marketing Professional (CMP), Digital Marketing Certification, Google Analytics Certification, and others are suggested.

Skills And Expertise

The following is the list of required skill sets and experience for the role of marketing manager:

  • 5-8 years of professional experience in marketing, advertising, or related fields.
  • Expertise in MS Office and CRM software.
  • Strong knowledge of rules and standards of the industry.
  • Strategic thinking and problem-solving ability.
  • Leadership and team development.
  • Communication and negotiation skills.
  • Attention to details.
  • Innovative vision.
  • Customer-centric approach.

RFS HR Consultancy, a premier FMCG Recruitment Provider in the UAE, specializes in connecting top consumer goods companies with talented FMCG professionals.

Explore our platform for the latest Fast- Moving Consumer Goods positions at top FMCG firms.

BUILD A DREAM TEAM WITH DIVERSE EXPERTISE

Share your Hiring Requirments

If you’re an employer needing recruitment solutions, complete the form below for a consultation with our talent specialists, or if you’re a job seeker, click here to explore opportunities.

About Your Hire

About You

ADDITIONAL FMCG JOBS

E-COMMERCE DIRECTOR

SALES EXECUTIVE

PRODUCT EXECUTIVE

WAREHOUSE EXECUTIVE

QUALITY ASSURANCE MANAGER

DISTRIBUTION MANAGER

Transform the workforce with expert talent across diverse industries

Marine and Shipping

Seaborne trade or water transportation is referred to as maritime commerce in the global economy. Ship pilot, marine engineer, deck officer, captain, and so on are a few examples of job titles.

Facility Management

This area of study focuses on planning, carrying out, and overseeing the delivery of logistics and other services. This includes positions like facilities manager, maintenance technician, and space planner.

Telecom

Businesses that send information via text, speech, sound, or video to any location in the globe are known as telecommunications corporations. Project managers, network engineers, and telecommunications technicians are among the open roles.

RFS HR NEWSLETTER

Keep yourself updated with our well research newsletters and articles and make a well informed decision whether you are searching for a new job, build a team, or to grow ur business. Subscribe now!


Help us specify your interest:

Take the next step, register your interest now

TALK TO A RECRUITER

Fill in the form to start the conversation.