FMCG is one of the competitive industries in the UAE. Therefore, the recruitment process is pretty challenging to hire the best candidate in a limited talent pool. Especially sales and marketing recruitment in FMCG is not a piece of cake for the recruiters.
FMCG’s criteria and priorities differ from those of other industries, but before we start discussing the top priorities for Sales and Marketing Recruitment in FMCG, let’s get to know what FMCG is in UAE.
Table of Content
- List of Hiring Priorities for FMCG Brands in UAE
- Automating the Hiring Process
- Company Branding
- Integration of AI
- Wellness of Employee
- Remote Work – a new norm
- Prioritizing the growth of employees
- Conclusion
The word is an abbreviation for Fast Moving Consumer Goods; it is a sector related to the businesses that sell low-cost products that are highly in demand. So, we can say it is an industry that offers low margin and sell in high volume.
However, the recruiters of FMCG have different requirements than other industries in the UAE.
List of Hiring Priorities for FMCG Brands in UAE:
FMCG is going through many challenges; for instance, FMCG is now stressing on meeting the demand for sustainable items. However, the biggest challenge is faced during various processes, like the process of Sales and Marketing Recruitment in FMCG.
The recruitment industry faces challenges due to different HR priorities for brands in the UAE. Here, we have listed a few of the priorities for hiring in the industry. Let’s have a look:
Automating the Hiring Process:
The pandemic has revolutionized every aspect of our lives and resulted in many companies’ digitalization of operations and modes of work. Moreover, now employees want quick results, and so do the candidates. Many companies are in the market, and before someone shortlists the candidate and calls them, they already get hired elsewhere.
Therefore, the hiring process automation in the UAE has become popular. Now, HR is prioritizing the automated process of hiring rather than going through it manually. Automation in the hiring process has made HR pay attention to more complex things. Automation now leads tasks like payroll management, reporting of expenses, etc.
It has enhanced the productivity in every company and created a space for more creativity. People are now focusing on function with the best capabilities to produce maximum positive results.
Company Branding:
The companies are facing lots of pressure due to rising companies and a reduced talent pool. Therefore, now the focus has shifted to branding the company to attract candidates. Mostly the companies are now talking about them on social media, publishing stories about the work environment, their vision, etc. It increases the engagement of viewers and helps in branding.
Company branding is helpful in attracting talent, and when there are multiple job openings, the candidate applies to work with a renowned brand.
Integration of AI:
Artificial Intelligence- AI has become the new norm in the use of technologies. HR is now prioritizing more AI analytic tools for different tasks, including retention of employees, talent gaps, and engagement between companies and candidates.
HR metrics expertise has become a human-machine partnership, or, we can say, a human-computer collaboration. UAE is also the first country in the world to elect a minister of AI for its fast adoption of technologies.
AI-integrated tools are reshaping the process of hiring and building a better relationship between companies and employees from the start. Moreover, AI performs many tasks efficiently, including interview questions or generating effective job descriptions.
Wellness of Employee:
Employee Wellness is one of the top priorities for HR. According to a report, 92% of the employee in the UAE has shown burnout symptoms. UAE was once known for its relentless and vigorous workplace, and has now redesigned its culture differently.
After the COVID-19 massive changes were made in UAE companies, employees are now considering the aspects of working that are related culturally. Several surveys, check-ins for wellness, and new well-being strategies have been implemented. HR is now prioritizing equipping more innovative cultural tips at work and ensuring the wellness of employees.
Remote Work – a new norm:
Many companies in the UAE are now considering and exploring the mode of hybrid working for employee satisfaction after COVID-19. According to a report published in Workspace Report- the leading UAE report for workplace technology, the UAE is emerging as a “global center for Hybrid working.”
Different statistics have shown that over 70% of the workforce and new employees now prefer a hybrid work system. Therefore, organizations have to implement a system that can optimize team engagement more efficiently to work in remote mode. Now, the priority of HRs is to normalize the hybrid work environment effectively and make it a way to strengthen the culture of work, enhance concentration, and boost productivity overall. The change of priority has been welcomed and considered as one of the fruitful switches in trends.
Prioritizing the growth of employees:
Every industry is emotionalizing fast with the impact of technologies. The mode of work is changing, and every field is upgraded. It causes the need for upskilling and reskilling of every person. With the massive talent gap, employers have felt the need to help the talent grow. Therefore, funding reskilling and up-skilling of the employees has become one of the major HR priorities in the last few years.
Now, the UAE HR is more interested in funding the development of skills, making them competent with new skills, and upgrading the work by digitizing it for smooth and efficient productivity in the future.
Now, more FMCG companies are focusing on the production of sustainable products. Still, there is a huge gap in knowledge. This skill grooming helps to stay updated.
Many skills have become integral parts of HR guides after the priorities are changed. For instance, self-taught skills, behavioral, and life skills are now crucial parts of HR guides when they are screening for new candidates. Many HR platforms have designed an online learning and development section that helps the employees build skills, groom the existing skips, and develop more than before.
Conclusion:
HR priorities for FMCG Brands in the UAE are changing massively, especially when it comes to sales and marketing recruitment in FMCG. The shift is rather positive and aims to bring more productivity positively. However, there is still a long way to go to achieve the best.
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