The FMCG industry is the largest developing industry worldwide. It provides extensive distribution of products that cover people’s day-to-day necessities. Moreover, this industry provides the largest employment opportunities in urban and rural areas. It has also contributed to the development of the retail and distribution sectors. Moreover, increasing sales in the FMCG industry has promised economic growth by generating tax revenue.
Talent acquisition in FMCG recruitment is vital; as mentioned earlier, this industry is multiplying, providing jobs to many people. The demand for more talented people in the industry brings more competitiveness.
The FMCG industry has grown massively in the last two decades, marking immaculate success. By 2021, it generated $11490 billion; by the next decade, it is expected to reach $18,939 billion worldwide. In the UAE, the FMCG industry has become worth $38 billion due to increased demand for FMCG products due to the rapidly growing population.
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Challenges faced by the FMCG industry:
Now, let’s discuss some significant challenges faced by the FMCG industry in the recent times;
Poor retail execution:
Retail execution is the sales strategy adopted by the companies or brands by adopting some measures like promotions, reproduction order store audits, etc., to improve the number of sales. The placement of products on shelves in stores is based on how they need to improve sales.
Sales automation
This industry still values traditional ways of doing business. However, with globally changing trends, it has also digitized its business. Sales automation through digitization has optimized the productivity of the people working in this industry, helping to reduce the loss of employees during COVID-19. However, the impacts of COVID-19 have yet to end.
Sustainability
As this industry has a high production volume, the downside is a lot of wastage of expired products that risk the sustainability of the environment. But despite all these challenges faced by the FMCG industry, it is trying to curb them and has become the largest industry in this decade.
Industry trends and how FMCG recruitment is getting affected by these trends:
Digital Marketing
The digital market trend in the FMCG industry has brought a very positive impact. Using social media for advertising and monitoring, famous influencers, and automated emails related to promotions and sales, all these tactics advance the customer experience. They become more aware of the products when they see posts on social media, either in the form of ads or sponsorships or being posted by their favourite influencers.
But the point to be noted here is that digital marketing has brought in many jobs, in short, recruiting people to handle all these matters.
Artificial Intelligence
According to the experts, artificial intelligence will boost profitability by 38% by 2035. It has helped in product placement, improving efficiency, and providing sustainability. However, it has also affected the recruitment service industry, taking over many jobs. We have become short-staffed in terms of who will manage artificial intelligence. AI will be the most productive assistant.
E-commerce
E-commerce has been trending for the last decade. When this trend entered the FMCG industry, online sales blew up. After all, who doesn’t love convenience? This trend has replaced traditional business methods, and digitization has taken over. That has also affected recruitment now that there are more digital-related jobs.
Digital transformation
The landscape of the FMCG industry has undergone a digital transformation. It has introduced transformation in the Data and analytics that are vital for decision-making and strategies. This has created new job opportunities for professionals in this field.
Consumer behavior
The FMCG industry is consumer-based and heavily depends on consumers’ desires. As time passes, people’s needs also change as we move towards more innovative and better products. So, this industry faces the challenge of keeping up with the demands of consumers, from Gen Z to old people. The industry needs professionals who can consider all these things when making strategies and decisions.
Emerging opportunities
The FMCG industry keeps on providing new opportunities by providing many jobs in rural or urban areas. Since the digital transformation occurred, new job opportunities have emerged in the digital sector of the industry, replacing traditional jobs that heavily relied on labour.
Technological impact
Technological impacts like Artificial intelligence, E-commerce, data analytics, and digitalization have changed the face of the FMCG industry and transformed people’s outlook on it. Because of this, people were not as inclined to seek out traditional jobs. Still, many talented people want to join this industry since the transformation.
Conclusion
This industry can succeed by overcoming all the challenges, including talent acquisition and retention. By choosing good retail execution and optimizing sales automation to the maximum extent, this industry can overtake significant businesses worldwide.
If you are looking for any recruitment agencies in the UAE, You are in the right place, as RFS HR consultancy is one of the best FMCG recruitment consultants in dubai. We have got your back. You can contact our expert recruiters to get practical solutions to your problems, and don’t forget to keep following our blogs to stay updated!
