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Brand Manager JOB DESCRIPTION GUIDE
Brand Manager Salary Guide
Looking to hire top talent or advance your career? Our expertly researched salary guide for 2024 provides valuable insights into FMCG (Fast- Moving Consumer Goods) positions!
Brand Manager Core Duties and Qualifications
A Brand Manager in the FMCG industry works on solutions that can help build, stabilize and sustain a particular brand’s position on the market. The marketing manager will be responsible for the campaign strategies and management, consumer behaviour evaluation, and brand consistency.
Brand manager reports to the marketing director and collaborates with other departments such as sales, new product, and advertising, especially when designing and implementing brand promotion strategies that will increase brand awareness to consumer and result in brand market share.
Desired Profile For A Brand Manager
Roles and Duties
They play a critical role in building customer loyalty, satisfying the customer and helping the company realize its financial goals by performing the assigned duties and responsibilities:
- Formulate and establish brand strategies to enhance brand awareness and its impact.
- Plan and launch digital and traditional marketing campaigns.
- Perform trend and customer analysis for brand positioning.
- Oversee the brand budget to ensure return on investment in marketing.
- Ensure consistent brand presentation across all client interactions.
- Collaborate with sales and product teams to align with brand objectives.
- Monitor competitors and market trends to identify opportunities.
- Define target metrics to track campaign and brand performance.
- Coordinate with advertisers, media, and PR teams to execute campaigns effectively.
- Manage product and service launches to capture target audience interest.
- Provide senior management with updates and recommendations on brand and market trends.
- Oversee packaging, fliers, and brochures to ensure adherence to brand standards.
Qualifications And Certifications
Below are the required qualifications and certifications of the brand manager for the job:
- Required bachelor’s degree or equivalent in:
- Business administration
- Marketing
- Communications
- Sales
- Related field
- Master’s degree in Business Administration (MBA), or related field.
- Professional certifications of Certified Brand Strategist (CBS), Certified Marketing Professional (CMP), Digital Marketing Certification, and others are suggested.
Skills And Expertise
The following is the list of required skill sets and experience:
- 4-7 years of professional experience in marketing, branding, advertising, or related fields.
- Expertise in MS Office and other CRM software (Salesforce, HubSpot).
- Knowledge of digital marketing.
- Strategic thinking and problem-solving ability.
- Sales and negotiation skills.
- Time management and organizational skills.
- Communication skills.
- Attention to details and accuracy.
- Project and budget management.
RFS HR Consultancy, a Premier FMCG Recruitment provider in the UAE, specializes in connecting top consumer goods companies with talented FMCG professionals.
Explore our platform for the latest Fast- Moving Consumer Goods positions at top FMCG firms.
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