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The job of a Customer Insights Manager, especially in the FMCG Industry is expected to gather data and information regarding the clients and utilize these in coming up with products, deciding on the promos and marketing strategies as well as business advancement.
The role of customer insights manager include the use of surveys, focus group discussions, and market trends in trying to understand the customer’s behaviors, needs and trends in the market.The Customer Insights Manager works with marketing, product development and sales for proper correlation between the general business strategies and customer’s demands and trends to enhance the existing position on the market.
The following is the list of required skill sets and experience:
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