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Digital Marketing Manager JOB DESCRIPTION GUIDE
Digital Marketing Manager Salary Guide
Looking to hire top talent or advance your career? Our expertly researched salary guide for 2024 provides valuable insights into telecom positions!
Digital Marketing Manager Core Duties and Qualifications
A primary responsibility of the digital marketing manager will be to take ultimate responsibility for the sustaining of growth and digital communication of the telecommunication firm in the world where the market is more integrated and competitive.
The focus for the role of digital marketing manager is to create and carry out plans of digital marketing that highlight the brand for customers, expose its product variety and generate production through the digital channels.
Desired Profile For A Digital Marketing Manager
Roles and Duties
The manager holds the responsibility for digital marketing activities being in tune with the business goals of the company and providing the best customer experience on web, mobile, and social media platforms while also performing the following duties and responsibilities:
- Develops and puts into practice online marketing strategies in order to accelerate and satisfy customers.
- Supervises the performance of SEO, SEM, marketing, paid media, content, email, and social media programs.
- Tracks the performance of digital marketing and enhances campaigns using data-oriented methods.
- Cooperates with other teams to bring marketing efforts in line with business goals and product launches.
- Improves the customer journey experience on all digital platforms to have a comfortable user experience.
- Handles budgets, assigns resources, and supports ROI generation over digital marketing channels.
- Keeps tabs on all the new technologies, marketing tools, and latest trends in digital marketing to lead innovation.
- Sets out strategies for hiking up the website’s visitation, enhancing search engines, and generating leads.
- Employs Internet and social media to develop and foster a brand to enhance customer loyalty.
Qualifications And Certifications
The following includes the requirements in education for the job of a digital marketing manager as posted by the employers
- Required bachelor’s degree or equivalent in
- Marketing
- Digital media
- Mass communications
- Business administration
- Related field
- Master’s degree in marketing, digital media, business administration (MBA), or related field.
- Professional certifications of Google Analytic Certification, Google SEO Certification, Certified Digital Marketing Professional (CDMP), Certified Marketing Professional (CMP), and others are suggested.
Skills And Expertise
The following is the list of required skill sets and experience for the role of digital marketing manager:
- 3-7 years of prior professional experience in digital marketing, or related roles.
- Understanding of marketing automation tools, CRM platforms, data analytic tools, etc.
- Proficiency in Google Ads, Google Analytics, HubSpot, Facebook Ads Manager, etc.
- Knowledge of standards, rules, and regulations of the telecommunication industry.
- Good communication and negotiation skills.
- Crisis management and project management skills.
- Creativity for developing impactful PR campaigns.
- Creative and innovative content development ability.
- Strong leadership and team management skills.
- Ability to think and act strategically in solving issues.
- High attention to detail and situations.
RFS HR Consultancy, a Premier Telecom Recruitment Provider in the UAE, specializes in connecting top telecommunication companies with talented telecom professional.
Explore our platform for the latest telecom positions at top telecommunication firms.
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