director of communication JOB DESCRIPTION GUIDE

Director of Communication Salary Guide

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Director of Communication Core Duties and Qualifications

The director of communication in the tech industry is the brain behind the crucial decisions which are in charge of the overall position, reputation and brand name at the company. The director collaborates with the top management to develop and execute strategies in alignment with organization’s goals.

This job demands a significantly high knowledge in the complicated and rapidly changing communication domain that includes technological developments, market behaviour of challengers, and legal frameworks.

Desired Profile For A Director of Communication

Roles and Duties

The director of communication as a leader is an actual game changer in the narrative of the company, the company itself in the industry, and staff related trust, and loyalty among the customers, investors, and the society while performing the following duties and responsibilities:
  • Designs and organizes communication strategies that are in line with the company’s goals.
  • Supervises the activities of branding, marketing communication, and media relations.
  • Guarantees the same information flow at all digital places and communication platforms.
  • Directs the crisis communication activities to ensure the company’s reputation is not damaged.
  • Works together with management to make communication strategies consistent with business objectives.
  • Examines communication data to evaluate campaign benefits and improve the way they are implemented.
  • Develops and maintains ties with industry stakeholders and media outlets.
  • Directs a group of communication professionals, fostering joint effort and innovation.
  • Studies the developing trends of telecommunications and makes use of them in the communication strategies.
  • Encourages effective communication during employee engagement and objective alignment.

Qualifications And Certifications

Below are the educational requirements for the role of director of communication sought by the employers:
  • Required bachelor’s degree or equivalent in:
    • Communication
    • Public Relations
    • Journalism
    • Marketing
    • Business Administration
    • Related field
  • Master’s degree in communication, public relations, business administration (MBA), or related field.
  • Professional certifications of Accredited in Public Relation (APR), Certified Communications Professional, Certified Crisis Communication Professional (CCCP), Digital Communication Certification (DCC) Strategic Communication Certification (SCC), and others are suggested.

Skills And Expertise

The following is the list of required skill sets and experience for the role of director of communication:

  • 8-12 years of prior professional experience in communication, public relations, corporate affairs, or related roles.
  • Understanding of communication and media monitoring management software like Cision, Meltwater, Hootsuite, etc.
  • Knowledge of MS Office, Tableau, or Power BI.
  • Knowledge of standards, rules, and regulations of the telecommunication industry.
  • Good communication and interpersonal skills.
  • Crisis management and project management skills.
  • Strategic planning and operational management skills.
  • Strong leadership and team management skills.
  • Ability to think and act strategically in solving issues.
  • High attention to detail and situations.

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