Location: Riyadh, KSA
About Us
RFS HR Consultancy is an executive search and recruitment firm based in the UAE and operating internationally. We are dedicated to providing top-notch recruitment solutions to our clients and helping them streamline their hiring process.
About Our Client
Our client is a pioneering provider of IT infrastructure, cybersecurity, and digital transformation solutions, headquartered in Riyadh, Saudi Arabia. Focused on innovation and client satisfaction, they provide advanced technology solutions across various industries. They are currently seeking a talented Marketing Manager to lead their marketing efforts, drive brand visibility, and support their growth through innovative strategies
Key Responsibilities
As a Marketing Manager, you will
- Devise and execute comprehensive marketing strategies to amplify the visibility and recognition of our products and services within the IT, cybersecurity, AI, data analytics, and digital transformation sectors.
- Strategize and implement marketing campaigns across diverse channels, encompassing digital marketing, social media, email marketing, events, and advertising, targeting B2B clients.
- Craft compelling and engaging marketing content tailored to the unique needs and challenges of B2B clients, including website content, blog posts, social media content, whitepapers, case studies, and presentations.
- Lead the management of the company’s online presence and digital marketing endeavors, including website optimization, SEO, SEM, and social media management, with a focus on reaching B2B audiences.
- Conduct thorough market research and analysis within the IT, cybersecurity, AI, data analytics, and digital transformation sectors to discern market trends, customer preferences, and competitive dynamics, leveraging insights to drive targeted marketing strategies and tactics.
- Collaborate closely with sales, product management, and other departments to devise integrated marketing plans that are aligned with overarching business objectives and tailored to the needs of B2B clients.
- Analyze and evaluate the performance and ROI of marketing campaigns within the specified domains, leveraging data-driven insights to refine and optimize marketing strategies and tactics targeting B2B clients.
- Effectively manage marketing budgets and resources, ensuring the timely and cost-effective execution of marketing initiatives aimed at B2B clients.
- Stay abreast of industry trends, best practices, and emerging technologies within the IT, cybersecurity, AI, data analytics, and digital transformation sectors to inform marketing strategies and tactics targeting B2B clients.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.
- Minimum of 5 years of progressive experience in marketing within the IT, cybersecurity, AI, data analytics, and digital transformation sectors, with a proven track record of driving successful marketing initiatives targeting B2B clients.
- Proficient understanding of digital marketing channels and techniques, encompassing SEO, SEM, social media, email marketing, and content marketing, with a focus on B2B audiences.
- Exceptional written and verbal communication skills, coupled with the ability to craft compelling marketing content tailored to the unique needs and challenges of B2B clients within the specified domains.
- Analytical acumen with the ability to derive insights from data and metrics to steer marketing decisions and optimize campaign performance targeting B2B clients.
- Innovative thinker with a strategic outlook and a knack for generating novel marketing ideas tailored to the needs of B2B clients within the specified domains.
- Strong leadership, collaboration, and project management skills.
- Fluency in both English and Arabic is mandatory.
What our client offers
Competitive salary and a comprehensive benefits package.