Media Director JOB DESCRIPTION GUIDE

Media Director Salary Guide

Looking to hire top talent or advance your career? Our expertly researched salary guide for 2024 provides valuable insights into telecom positions!

Media Director Core Duties and Qualifications

The telecommunications industry’s media director holds a front line position that is a responsible role in the company and is expected to lead the planning, implementation, and optimization of media strategies which will ensure its brand identity and message across all the media channels.

The media director has the responsibility of devising interconnected media campaigns which can represent the brand in the best possible way before the target audience as well as be in line with business objectives.

Desired Profile For A Media Director

Roles and Duties

The role of media director needs a lot of planning and flexibility in managing complex media landscape and also incorporating new technologies to make brand recognize through audience engagement while also performing the following duties and responsibilities:
  • Designs and executes a full set of media plans on conventional and electronic media.
  • Supervises the media planning, buying, and optimization to achieve the best performance of the campaign.
  • Oversees and devises advertising and promotional campaigns that have high impact.
  • Tracks trends in media, consumer behaviour, and the competition’s movements to adjust strategies.
  • Creates and upholds relationships with media partners, agencies, and key stakeholders.
  • Evaluates campaign performance to guarantee the accomplishment of return on investment and promote changes.
  • Oversees media budgets, ensuring costs are minimized and resources are used most effectively.
  • Uses new and emerging technologies to enhance campaign targeting and engagement.
  • Works with other departments to utilize media strategies that align with business goals and communication objectives.
  • Makes the communication clear, consistent, and the presence of the brand uniform through all media channels.

Qualifications And Certifications

Below are the educational requirements for the role of media director sought by the employers:
  • Required bachelor’s degree or equivalent in
    • Mass Communication
    • Public Relations
    • Media Studies
    • Marketing
    • Business Administration
    • Related Field
  • Master’s degree in communication, public relations, business administration (MBA), or related field.
  • Professional certifications of Google Analytic Certification, Certified Media Buyer (CMB), Certified Marketing Professional (CMP), Certified Digital Marketing Professional (CDMP), and others are suggested.

Skills And Expertise

The following is the list of required skill sets and experience for the role of media director:

  • 7-12 years of prior professional experience in media planning, buying, management, or related roles.
  • Understanding of media planning and buying software like Strata, Simmons, MediaBank, WideOrbit, etc.
  • Knowledge of digital media platforms, MS Office, Tableau, or Power BI.
  • Knowledge of standards, rules, and regulations of the telecommunication industry.
  • Good communication and negotiation skills.
  • Crisis management and project management skills.
  • Creativity for developing impactful PR campaigns.
  • Budget management and financial acumen.
  • Strong leadership and team management skills.
  • Ability to think and act strategically in solving issues.
  • High attention to detail and situations.

RFS HR Consultancy, a Premier Telecom Recruitment Provider in the UAE, specializes in connecting top telecommunication companies with talented telecom professional.

Explore our platform for the latest telecom positions at top telecommunication firms.

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