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A Product Executive in the FMCG industry is expected to play the role of planning, developing, launching, and evaluating a particular product. This role incorporate market intelligence, internal collaboration and responsibility for products to meet market needs while catering the brand strategy.
The Product Executive is responsible for understanding consumer’s behavior and performance of the product, as well as helping in promotional activities to improve the chances of success of the product.
The following is the list of required skill sets and experience for the role of product executive:
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