Public Relations Director JOB DESCRIPTION GUIDE

Public Relations Director Salary Guide

Looking to hire top talent or advance your career? Our expertly researched salary guide for 2024 provides valuable insights into telecom positions!

Public Relations Director Core Duties and Qualifications

A telecommunication company has a public relations director who is responsible for the executive functions which include handling the corporate image to the public. This is achieved through managing public relations that align with strategic goals of the organization.

This role involves the execution of comprehensive PR promotions that are distinguished by the authorization of diverse groups, from buyers and financiers and journalists. They make sure that the company is sending the same message to the audience but also modify it according to the fast moving nature of the telecommunication market.

Desired Profile For A Public Relations Director

Roles and Duties

This role involves creating good partnerships with the media, industrial influence, and the other stakeholders to make the organization’s dream and achievements more efficient while performing the following duties and responsibilities:
  • Heads the marketing public relations to increase the brand image.
  • Establishes and promotes cooperation with the media and industry partners.
  • Directs communication crisis strategies to help save the organization’s face.
  • Oversees the writing of news releases, speeches, and other media content.
  • Coordinates with marketing and communication teams to guarantee that messages are consistent across all sectors.
  • Assesses public opinions and finds the best approach to address new developments or concerns.
  • Leads public events, conferences, and media interviews as the organization’s representative.
  • Advises top management on communication matters.

Qualifications And Certifications

Below are the educational requirements for the role of public relations director sought by the employers:
  • Required bachelor’s degree or equivalent in:
    • Communication
    • Public Relations
    • Journalism
    • Marketing
    • Business Administration
    • Related Field
  • Master’s degree in communication, public relations, business administration (MBA), or related field.
  • Professional certifications of Accredited in Public Relation (APR), Certified Communications Professional (CCP), Certified Crisis Communication Professional (CCCP), Digital Communication Certification (DCC) Strategic Communication Certification (SCC), and others are suggested.

Skills And Expertise

The following is the list of required skill sets and experience for the role of public relation director:

  • 5-10 years of prior professional experience in communication, public relations, corporate affairs, media management, or related roles.
  • Understanding of digital PR, media monitoring tools, and analytic platforms.
  • Knowledge of MS Office, Tableau, or Power BI.
  • Knowledge of standards, rules, and regulations of the telecommunication industry.
  • Good communication and interpersonal skills.
  • Crisis management and project management skills.
  • Creativity for developing impactful PR campaigns.
  • Strong leadership and team management skills.
  • Ability to think and act strategically in solving issues.
  • High attention to detail and situations.

RFS HR Consultancy, a Premier Telecom Recruitment Provider in the UAE, specializes in connecting top telecommunication companies with talented telecom professional.

Explore our platform for the latest telecom positions at top telecommunication firms.

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